Recent Works

Application is a replacement of multiple individual tools which Intuit uses to Analyse and Track financial Fraud accross their products. challenge was to carefully understand their existing tools their strengths, usage and then come up with solution which would be easy for users to migrate from existing tools to new designed solution app with minimal learning curve.

My Role: UX Architech, Pega UI Developer

UX Outcomes:
Information Simplification
Quick Adaption - Low Learning Curve
Better Usability
Minimalist Design
Customer Branding

Application is all in one solution to create, manage, track and analyze Digital Marketing for various Agencies.

My Role: UX Architech, Pega UI Developer

UX Outcomes:
Increased Usability
Minimalist Design
Information Simplification
Ease of use
Customer Branding

My Role:UX Design, UI Developer and Data Analyst

Revamping GVC Partners is an affiliates marketing system which allows anyone who is interested in promoting GVC Brands and partner with GVC Holding to earn handsome income, Once anyone registered he or she becomes GVC Affiliate where they would be able to access various marketing promotional banners

Design Concept / Notes
while understanding the strengths and improvement areas of present application, various compititors analysis, data analysis, Designing a all new App which is easy to use, while providing affiliates all they need to promote and become Partners

Anticipating the viewers to partner with us or login while providing are the required info clearly

Quick to load and mobile friendly

My Role:Lead UX Design and Analyst

An Intiative to review PartyPoker Client IA at Navigation level and propose recommendations

Approch:
Used BI and Web Analytics data and understand the current utility of different navigation options given in Party Poker Client.

Conducted Focus group sessions - to understand how information is preceived at various levels.

Verified recommendation are intuitive enough with real users

My Role:UX Design and Analyst

An Intiative to review Party Casino Client and Website along with Real User Inputs

Based on the study the finding were summarised into below groups:
Visual Design, Security and Trust , Easy to Use , Speed and Clarity

Challenges:
Need to identify power players needs, affordances and difficulties
Accessing the real players

My Role:UX Design and Analyst

Problem Overview:
Less Number of registrations when compared to number of visits and time taking.

Solution Overview:
Taking this into considiration there was through user testing and observation was done to know the actuall root cause, Based on the finding 3 step process was introduced while removing all the un-neccessary fields while making the responsive time quick and easier registration for the new players.

Later this was implemented on trail basis , with this approch the registration drop outs were reduced and around 30% increase in registration number month by month.

My Role:Requirement analysis, Story Boarding, Information Design and Visual communication

Throughout my years of work, I have been developing and designing business presentations related to products and services. My task is to understand the requirement ( data, motive, style, audience reactions ) clearly and then tell a story which impacts them, while giving the desired results.

Most common challenges experienced:

Understanding and Simplifying complex data into understandable format
Crafting supportive visuals
Keeping the audience interests and focus
Story boarding in sync with the speaker
Telling the overall story in short and impact full way

My Role:UX Design, UI Developer and Visual communication

An Application which would be used by US Federal Government at the time of natural disastrous and Emergency. Our main challenge was to make app which fulfill the requirements while its quick in response, provide accurate data and simple to use

This was developed form the scratch while understanding various challenges from the usability, development, maintenance, time and feasibility side

Target Audience: 3 groups ( US Federal Govt Officials )

Federal heads who would be monitoring the data and fetch data when required,
Federal Executives who update the data on regular bases ,
Federal Call Executives who provide assistance while fetching various data sources from the application.